I have a long history with Cherry Jam. A long and sordid one if I am to be truthful. I probably shouldn’t tell you this in case you turn away in disgust but I have been known to eat it by the spoonful. And I suspect trying to qualify it by saying it’s a teaspoon rather than a tablespoonful won’t impress you much.
We never had Cherry Jam when I was growing up. It was strawberry jam or marmalade. But when I was at university and seeking a late night form of sugary sustenance, I found my friend – I like to call her Cherry Jam. I remember being hypnotised by a Monbulk ad when young where the whole fruit would drop into the jar (and holy crap! It’s on Youtube!). I still recall the distinctive music to this day and ever since then I associated whole fruit in jam as desirable.
With my favourite brand of Cherry Jam (Andrésy) at $10 a jar it is not exactly cost effective when you eat it by the spoonful. So I thought that with this month’s Daring Baker’s challenge, I’d take the chance to make my own cherry jam but add vanilla to it which I always think adds so much depth to cherry.
The resulting jam is gorgeous. Chunky with whole cherries, it’s just the way I like it. The Jamsetta makes it set well so there’s no nervousness about a non setting jam although the zest and seeds do provide quite a bit of pectin which aids in that respect. I got four lovely jars of this out of it. Which is about 4 day’s supply wouldn’t you say?
So tell me Dear Reader, which ad from childhood or adulthood made the most impact on you and why?
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